Privacy policy

Privacy Policy

Last updated: May 14, 2026

Breakfall Apparel operates this store and website, including all related information, content, features, tools, products and services, in order to provide you, the customer, with a curated shopping experience (the "Services"). Breakfall Apparel is powered by Shopify, which enables us to provide the Services to you. This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction using the Services or otherwise communicate with us.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described in this Privacy Policy.

Personal Information We Collect or Process

We may collect or process the following categories of personal information:

Contact details including your name, address, billing address, shipping address, phone number, and email address
Financial information including credit card, debit card, and financial account numbers, payment card information, and other payment details
Account information including your username, password, security questions, preferences and settings
Transaction information including the items you view, put in your cart, or purchase
Communications with us including information you include in customer support inquiries
Device information including information about your device, browser, or network connection
Usage information including information regarding your interaction with the Services

Personal Information Sources

We may collect personal information from the following sources:

Directly from you when you create an account, visit or use the Services, or communicate with us
Automatically through the Services including from your device and through the use of cookies
From our service providers when they collect or process your personal information on our behalf
From our partners or other third parties

How We Use Your Personal Information

Provide and Improve the Services — to process payments, fulfill orders, manage your account, arrange shipping, and create a customized shopping experience
Marketing and Advertising — to send marketing communications and show you relevant advertisements
Security and Fraud Prevention — to authenticate your account and protect against fraudulent activity
Communicating with You — to provide customer support and maintain our business relationship
Legal Reasons — to comply with applicable law or respond to valid legal process

How We Disclose Personal Information

We may disclose your personal information to third parties in the following circumstances:

With Shopify, vendors and other third parties who perform services on our behalf including IT management, payment processing, data analytics, customer support, cloud storage, fulfillment and shipping. This includes trusted third party production and fulfillment partners who receive necessary order information such as your name, shipping address, and order details solely for the purpose of producing and delivering your order.
With business and marketing partners to provide marketing services
When you direct or consent to our disclosure of certain information to third parties
With our affiliates or otherwise within our corporate group
In connection with a business transaction such as a merger or bankruptcy

Relationship with Shopify

The Services are hosted by Shopify, which collects and processes personal information about your access to and use of the Services. Information you submit to the Services will be transmitted to and shared with Shopify as well as third parties that may be located in countries other than where you reside. To learn more about how Shopify uses your personal information visit the Shopify Consumer Privacy Policy.

Third Party Websites and Links

The Services may provide links to websites or other online platforms operated by third parties. We do not guarantee and are not responsible for the privacy or security of such sites. Our inclusion of such links does not imply any endorsement of the content on such platforms.

Children's Data

The Services are not intended to be used by children, and we do not knowingly collect any personal information about children under the age of majority in your jurisdiction. If you are the parent or guardian of a child who has provided us with their personal information, you may contact us to request that it be deleted.

Security and Retention of Your Information

Please be aware that no security measures are perfect or impenetrable. How long we retain your personal information depends on different factors, such as whether we need the information to maintain your account or comply with legal obligations.

Your Rights and Choices

Right to Access/Know — you may request access to personal information we hold about you
Right to Delete — you may request that we delete personal information we maintain about you
Right to Correct — you may request that we correct inaccurate personal information
Right of Portability — you may request a copy of the personal information we hold about you
Right to Opt out of Sale or Sharing — you may have a right to opt out of the sale or sharing of your personal information for targeted advertising
Managing Communication Preferences — you may opt out of promotional emails at any time using the unsubscribe option

International Transfers

Please note that we may transfer, store and process your personal information outside the country you live in. If we transfer your personal information out of the European Economic Area or the United Kingdom, we will rely on recognized transfer mechanisms like the European Commission's Standard Contractual Clauses.